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VISUAL: Impersonal Bank of Southern California
HEADLINE: Where are you really banking?
COPY: You're just a number at most banks. But not at City National. Here, you'll have your own personal banker. Someone that knows your name. And your face. not to mention your individual financial needs. To learn more, stop in any City National Bank branch and discover something unusual in a bank. Something called humanity.
CALL-OUTS: Personal Service Customized Solutions Industry Expertise
