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HEADLINE: Why do all the beaches face south in Santa Barbara? Even the sun wants to stay here as long as possible.
COPY: The California coast runs north to south. With one exception: For a brief but remarkable stretch, the coast takes a gentle turn inland.
Here, white sand beaches face south. Shells bask in the sun from dawn till dusk. And nestled between the waves and mountains sits Santa Barbara, the jewel of the American Riviera.
You can’t help but feel welcome and at ease in the city’s relaxed atmosphere. Especially when you carry the American Express® Card. Because the Card is warmly welcomed throughout the greater Santa Barbara area.
Start with a stroll through Old Spain. The Red Tile Walking Tour will take you past some of the city’s oldest landmarks. You’ll explore historic adobe houses. Even tour an old Spanish fort.
To see more of the city’s Mediterranean style, go shopping. All along State Street, you’ll step into colorful Spanish courtyards where you can shop for gifts. Dine alfresco. Or simply sit next to a trickling fountain and admire the bougainvillea.
Could your taste buds use a refresher course in fine food? You’re in luck. Santa Barbara not only has many fine restaurants, it’s home to thirty highly respected local wineries.
Then there are all the attractions nature built. To enjoy them, surf the waves, bike the beach path, or hike up the Santa Ynez mountains for the best view in town.
Call the phone number below and American Express will send you a free city map, including exclusive Cardmember offers on area dining and lodging. Then come and vacation in Santa Barbara. After all, if the sun gets to spend every day here, don’t you deserve at least a week or two?
Call 1-800-855-5000, Ext. 5022 for a free Santa Barbara Guide.
